WOW Calling for contestants

March 15th, 2016

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We believe the texture, beauty, creativity, versatility, and story of wool makes it the perfect fibre for the World of WearableArt™ competition. Campaign for Wool NZ encourages any artists working with the fibre to enter. With only a couple of weeks until the April 1 deadline, any students, recent graduates and emerging designers are encouraged to enter the World of WearableArt™ competition with any outlandish, experimental and non-commercial garments from their existing collections.

About the Competition

World of WearableArt™ is an internationally recognised design competition based in Wellington, New Zealand. World of WearableArt™ is a unique platform for both aspiring and established artists and designers to push the boundaries of their creativity and compete for one of the richest prize pools for wearable art of NZD$165,000. It’s a chance to showcase your work of art to an audience of more than 50,000 and have the opportunity to receive international exposure through World of WearableArt™’s media programme and curated exhibitions.

Every year, World of WearableArt™ creates a new theatrical world into which the garments are showcased. Each successful entry is individually choreographed in a two-hour stage spectacular, including world class lighting and stage technology.

40 Awards
Prizes include cash, travel and internships to further enhance your career in the costume, film & fashion industries.

An opportunity to have your garments on stage amongst the world’s best
Over 50,000 people attend each year’s show to see the most extravagant works of wearable art brought to life.

International media coverage
Every year, a large media contingent attends the show and report on the designers who enter. Previous media includes Huffington Post, Time Magazine, The Wall Street Journal, the Guardian UK, Vogue, Elle and Harpers Bazaar, Xinhua and Getty’s Images.

Garments on display in the World of WearableArt™ international touring exhibition and World of WearableArt™ & Classic Cars Museum
In partnership with the New Zealand Government, World of WearableArt™ has launched an international touring exhibition that showcases the very best of World of WearableArt™’s historic collection. This exhibition is currently touring in the United States. The World of WearableArt™ & Classic Cars Museum in Nelson, New Zealand, also exhibits wearable art garments from each year’s show.

How to Apply 

Enter now at by 1st April 2016.


Weekend in a Woolshed – Wool In Architecture

March 3rd, 2016


Wool’s many qualities are perfect for home, office and as a structural solution and The Campaign for Wool (CFW), with the generous support of Primary Wool Co-operative Ltd, is about to immerse nine of New Zealand’s up-and-coming architecture, interior, spatial, product and industrial designers in wool and challenge them to create and innovate.

Weekend in a Woolshed is just that. Three days at Ngamatea Station working in a studio set up in a woolshed, surrounded by the sights, sounds and smells of one of the North Island’s largest high country sheep stations. Ngamatea is home to 40,000 sheep: ¼ cross Romney, East Friesian, Texel, and Polled Dorset; producing a clip of 180,000kg strong wool per year – described in the industry as high bulk (27 cc/g), great colour-very white (Y 65), medium fibre diameter (35 µm).

“We are excited to bring this opportunity to an industry that is hugely influential to the success of the strong wool industry, says Craig Smith, Chair, Campaign for Wool New Zealand Trust.

“Following in the footsteps of the 2010 visit, which saw 14 international architects and interior designers innovate using wool – their concepts published in a coffee-table hard cover book called WOOL IN ARCHITECTURE AND INTERIOR DESIGN. it was a natural progression to bring this challenge to New Zealand’s next leading designers of homes, commercial spaces, interior and industrial products”, says Stephen McDougall, Director, Studio Pacific Architecture and CFW Wool in Architecture Ambassador.

Wool In Architecture and Interior Design

“Although we are looking for innovative thinking we are also looking for commercially viable solutions and we will be looking for partners to realise these ideas too, says McDougall.

“We are excited to see what a team of young New Zealanders can come up with when faced with the same challenge as the international 14,” says Smith.

Prof. Carlo Weber, Auer+Weber+Assoziierte, Stuggart, Germany, one of the international 14 who attended the visit to New Zealand in 2010, shared, “(Wool) offers great advantages over competing materials: In the (construction) physical sense it has an ideal insulation capability, a capacity for storing humidity of up to 30 percent, a very good fire performance and in the emotional sense it seems familiar, warm, soft, homely …..”

Mentors, experts in their fields and passionate about wool, who will help The Campaign for Wool guests ‘think at the edge’ include Kim Thorp, Co-founder, Assignment Group; Dr Sandra Heffernan, Senior Lecturer, Ngā Pae Māhutonga – Massey University, COCA; Stewart Collie, Science Team Leader, Textiles, Ag Research. Weekend in a Woolshed will be led by Stephen McDougall, Founder and Director, Studio Pacific Architecture and CFW Wool in Architecture Ambassador.

“Strong wool is tomorrow’s fibre and yet to have it’s many uses in modern day forms discovered, says Smith.

“Weekend in a Woolshed will help rebuild the strong wool industry, valuable to New Zealand’s economy, from the grass roots and onto the global platform, says Chair, Primary Wool Co- operative Ltd, Bay de Lautour and we are proud to be able to make this event possible.”

The Campaign for Wool is the initiative of HRH The Prince of Wales. This global education campaign is into its sixth year and growing. The Campaign for Wool has 43,000 Facebook followers across the globe and media reaches into many of New Zealand key growth countries thanks to the support of high profile wool ambassadors who naturally attract media attention.

Follow #woolinarchitecture #weekendinawoolshed on Facebook, Twitter and Instagram to watch the weekend progress!

Would you like more information about Weekend in a Woolshed? Contact:

Gaylene Hosking, CFWNZT Global Co-ordinator and Strategist, 021 705507

Shearing at Ngamatea

Ewes shorn full wool, once a year in February.

Lewis Shearing are the contractors, with Viv Lewis and Diane Chilcott classing the clip.

The 18 stand shed will shear 5,500 sheep per day, clipping a truckload of wool (120 bales/day).

A bale comes off the floor in under 5 minutes.

Wool Interiors: USA Education Update

February 26th, 2016

Campaign for Wool NZ is working hard to educate the architecture and interior design community about the value of wool in the home, office and built structure.

11259207_840972492617755_3591711357968990731_nThroughout 2015, along with with Brand Partner Leah Phillips of Paragon Wool and Delos Rugs, we have brought wool-focused CEU courses to USA architects and interior designers.

This course challenges members of the American Society of Interior Designers to take a journey to learn about the increasing importance of wool to meet environmentally aware consumer demand for sustainable, renewable, and biodegradable products. This class not only looks at the actual fiber make-up and its attributes, but additionally explains why New Zealand Wool is sought after, how wool goes from sheer into spun yarn, and what existing products are currently available to meet consumer demand.

As a result, we are pleased to hear the word about wool is spreading. In her most recent newsletter, Kathy Alexander, a USA based interior designer and course attendee passes her love and knowledge about wool to her community. She shares first hand stories about the health, safety, durability and classy benefits of wool.

Kathy sums up our feelings about wool perfectly with the following statement: “Wool is a perfect resource for a modern lifestyle. Wool warms us, protects us, clothes us and decorates our lives. It enriches our lives, and within that richness you will find your Spirit in Design.” Read the rest of her newsletter here: Beautiful Wool

Thanks for sharing what you learned and your passion for the fibre Kathy!

Kathy Alexander is Principal of Alexander Interiors, LLC, a boutique interior design company that focuses on high-end custom homes & renovations and home theaters. Her monthly ezine, The Spirit in Design, helps homeowners, builders and interested individuals discover their spirit within the design. If you’re ready to energize your design projects and yourself, investigate the possibilities at

Why Wool?

February 3rd, 2016


“Wool has so many outstanding attributes that have been overlooked over the last 20 years as the focus has been on oil-dependent synthetic fibres,” says Craig Smith, Chair, Campaign for Wool. The real irony, he says, is that many of the attributes that laboratories invest heavily in achieving in synthetic fibres already occur naturally in wool.

Wool is one of the most effective natural forms of all-weather protection. It has naturally high UV protection, much higher than most synthetics and cotton.

With a high water and nitrogen content, wool is also naturally flame retardant. It has a higher ignition threshold than many other fibres and will produce less toxic and noxious fumes that cause death in fires.

Then there’s its unique structure, which allows wool to absorb and release moisture and, in turn, to transfer or maintain heat. It’s an aspect highly sought after in modern sports and active wear. (Amazingly, wool can absorb up to 30 percent of its own weight in moisture.)

As part of this breathability, wool acclimatizes to its surroundings so you’re never too hot or cold. It also means buildings using wool insulation can breathe naturally.

Another characteristic, endearing to consumers in hard-pressed times, is wool’s natural durability. A wool fibre can be bent 20,000 times without breaking, giving wool the power to elongate, stretch and recover repeatedly. In part, this durability is due to its unique crimp, which resists compression – a highly desirable feature for longwearing carpets. Its external structure also repels spills initially, which gives time to mop up before marks become indelible.

But perhaps of most importance to an increasingly sustainability-conscious marketplace, wool’s lifecycle leaves a lighter footprint on the planet. “Wool is grown on fresh air, sunshine and grass, and sheep roam free on open pasture. Hard to get more sustainable than that!” says Smith. “And every year sheep produce a new fleece. It’s very much the ultimate renewable fibre source.”

Wool’s green attributes don’t end there. During manufacture, wool products use less energy than manmade fibres, reducing greenhouse gases in the atmosphere. Because many of the characteristic sought in modern textiles naturally occur in wool, its production involves fewer treatment processes and fewer chemicals.

With its natural durability, there’s less need for replacement or renewal of wool products, reducing the burden on landfills. “And, unlike synthetics, when a natural wool fibre comes to the end of its useful life, it will decompose within a few years, says Smith. “Its high nitrogen content also means it’s a rich source of fertiliser, which happily, brings us back full circle.”

While these benefits will be key in reacquainting New Zealanders with the fibre that’s very much our heritage, there’s considerable work underway to keep wool at the forefront of technological advancements. Using nanotechnology, gold and wool have been bonded to extend wool’s antibacterial properties. Wool has also been combined with manufactured fibre, Vectran, which makes it both highly flame and cut resistant, offering growing opportunities in protective apparel.

Needless to say, Smith sees a lot be positive about. “It’s exciting times ahead for wool and the industry. It’s a brilliant natural and sustainable product and its renaissance is timely.”

Change in Chair and Thank you to Philippa Wright

January 23rd, 2016

Philippa Wright, Chair of The Campaign for Wool New Zealand Trust, passes the leadership baton to long-time board member Craig Smith, who is looking forward to taking wool to the next level over the his two year tenure.  Philippa will continue to offer her valuable experience as a board member.

The Campaign for Wool New Zealand Trust (CFWNZT) rotates the position of Chair bi-annually to ensure the commitment, responsibility and generosity offered by that person and their Company is appreciated and recognised.

“It’s a big and rewarding role and good for the industry but it is unpaid this stage so sharing the commitment is essential,” says Ms Wright.

Craig Smith, “Smithy” is the Business Development Manager, PGG Wrightson Wool and has actively supported the mission of Campaign for Wool NZ since it launched in 2011. He joined the board in late 2014 and continues to be excited about its future.

“I’m looking forward to carrying on the good work – working hard to tell the story of wool around  New Zealand and the world,” he says. “Wool is safe, healthy and natural.  It’s fire resistant, has tremendous benefits for those who want a great night’s sleep, is one of the best fibres for babies (a wee plug for the NeoNatal Trust here – if you’re knitting for prem babies please make it wool) and is the smart choice for interiors.  And that just barely touches the edges of wool’s incredible qualities, says Smithy”

Smithy is committed to  building greater government support for the campaign and is looking forward to aiding in the The Wool In Schools and Wool in Architecture programmes rolling out this year, thanks to our funding partners PGG Wrightson Wool and Primary Wool Co-operative.

A huge thank you to Philippa Wright who has seen the CFWNZT continue to grow into a highly respected and driven campaign both in New Zealand and globally. Under her guidance CFWNZT now has two significant partners supporting education focused projects – one for the next generation and one for architects and interior designers.

Additionally, Philippa has gained valuable support from the CFW Global team with their commitment to wool in the New Zealand Institute of Architecture pavillion at the Venice Architecture Biennale, launching later this year and running for six months.She was also instrumental in securing a very progressive meeting with Sir Lockwood Smith and New Zealand Trade and Enterprise’s Business Development Manager, Seaver Izatt, who have both voiced their support for wool and for CFW activities. As a result of this meeting both, along with one or two other NZ wool industry influencers, will receive an invitation to a significant event hosted by HRH at one of his esteemed properties in the second half of this year.

JADE: A New Zealand Fabric Fit for Royalty

January 21st, 2016

It is a true testament to Kiwi ingenuity when a wool grower from the South Island and Greymouth based jade sculptor put their heads and natural resources together, an exclusive luxury cloth is born.

The two imagined blending New Zealand merino with micro particles of New Zealand pounamu to create a new fabric. Samples of the stone and fibre were sent to the European clothmaker, Dormeuil to be tested. Dormeuil is a worldclass family-owned European business dedicated to making exclusive luxury fabrics. Dormeuil proudly scours the world for the best fibres and uses NZ Merino in multiple ranges.


After two years of research, the unique combination of New Zealand’s finest resources ultimately created a finished cloth smoother and the softer than any fine wool material made before. Sculpture Ian Boustridge who provides the jade to be blended into fabric, says the fibrous nature of the stone enables it to lock into wool fibres and create a highly distinctive feel to the end product.

Dormeuil was so taken by the tactile qualities of the fibre they created a specific range, “JADE” to be made available to leading tailors around the world. They share the following,

“The pace of life in the archipelago of New Zealand and on its South Island is set by the flocks who produce one of the world’s beautiful wool. It is here that Jade was born, the result of an extraordinary marriage between an incredibly fine fibre and a gemstone that has been revered for 7,000 years.

Drawing from the rich expertise it has acquired over the last 173 years, Dormeuil once again demonstrates its skills. Two years of research went into this unusual marriage between wool and stone.

Available in deep colours, Jade is nothing more than charming and fascinating. Echoes the clarity of New Zealand’s landscapes, while poignant details help express its rarity. Just like the sparkling reflections of the gemstone, Jade has the power to hypnotise.

Jade, the talisman fabric.”

Auckland based RJB Design created the first Jade suit in the world. Prime Minister John Key was given the suit to wear to the wedding of Prince William and Catherine Middleton.

Two years later, Campaign for Wool NZ Patron HRH Prince of Wales was gifted another suit of the same material upon his visit to New Zealand and he has been seen proudly wearing it on more than one public appearance.

Wool – a fibre fit for royalty.

Campaign for Wool NZ – The Wool Shed

November 19th, 2015


You can see and feel the different stages of shorn New Zealand wool, even try out a fleece for size, when The Wool Shed visits your school. It’s a converted shipping container of woolly resources, and will soon be travelling New Zealand. We’ve asked the kids at Northland School in Wellington to test our woolly experience. Once they tell us what they think we’ll make any last minute changes and then we’ll be on the road. Complete the form here to register your interest in us visiting and we’ll get back to you with updates and information once our travel dates are confirmed >>

HRH The Prince of Wales Steps Into a World of Woolly Experiences

November 5th, 2015

HRH The Prince of Wales will share his passion for wool with a group of year 8 students (11 – 12 year olds) from Tawa Intermediate School during his visit to Tawa College on Thursday.

He will be joined by Chair of the Campaign for Wool New Zealand Trust, Philippa Wright and CFW Wool in Schools’ partner, Cedric Bayly, General Manager, PGG Wrightson Wool.

During his visit HRH The Prince of Wales, patron of The Campaign for Wool (CFW), will step into the The Wool Shed (a converted shipping container) for a sneak preview of this innovative and mobile world of wool. The aim of The Wool Shed, which is part of the Wool in Schools project, is to spur the curiosity of the next generation and link their discoveries to curriculum and/or homework activity.

“HRH The Prince of Wales, who himself is one of the UK’s most significant wool growers, will be joined by the students who will share with him their in-class wool discoveries – from the fire retardant qualities of wool to the connection between wool and sport, says Ms Wright.

“Few people know that tennis balls used at Wimbledon are covered in wool felt made from New Zealand wool[1] or that the 1905 All Blacks Originals rugby jersey[2] was constructed in 2×28 worsted wool, says Ms Wright.

“The Wool Shed is intended to be a fun and engaging discovery for students, who are our key focus for this Campaign for Wool project, says Ms Wright. “We just want them to come away saying, “Wow, I never knew that!”

Wool Tennis

“We cannot stress enough the importance of educating the next generation about the virtues of wool and celebrating it as an important part of our economy and everyday life, says Ms Wright.

Wool is a natural choice – fire resistance, humidity regulation, VOC absorption, sound proofing, strong yet soft, etc. And, it is making a comeback with the latest GQ magazine describing wool as ‘the next Black’.

The Campaign for Wool has partnered with PGG Wrightson Wool who have made Wool in Schools possible,” says Ms Wright.

“As New Zealand is a country built on sheep farming, supporting the Campaign for Wool and The Wool In Schools project is as natural as the fibre itself,” says Cedric Bayly, General Manager, PGG Wrightson Wool.

“The students’ knowledge and appreciation of the fibre directly impacts the growers of tomorrow – we want consumers to read the label and to choose wool at point of purchase”, says Mr Bayly.

Wool Wall

Hon Nathan Guy, Minister for Primary Industries agrees, “Wool is New Zealand’s founding fibre and it is great to see initiatives like The Wool Shed highlighting the qualities of wool.

“Wool is an important export for New Zealand, returning $839 million for the September 2015 year, up $98 million from the September 2014 year.

“Wool is hugely versatile and has a wide range of uses. It’s flexible, comfortable to wear and fire resistant. There is also great potential for new high-tech uses of wool products which will help create new markets and higher returns for farmers,” says Minister Guy.

Why Wool

The Campaign for Wool, launched in 2010, is a global information and education campaign led by HRH The Prince of Wales. The sole purpose of the Campaign is to create demand for wool by raising awareness of its attributes and creating an excitement around this often overlooked fibre. Momentum has grown significantly for the Campaign for Wool and now attracts significant international media coverage and a strong social media following.

#woolinschools #woolwise and join in the conversation on social media (Facebook/Instagram/Twitter) or visit

For more information contact:

Gaylene Hosking, CFWNZT Global Co-ordinator and Strategist, 021 705507

Or Philippa Wright, CFWNZT, Chair, 027 242 2033






New Zealand Wool Innovation

September 15th, 2015

A few weeks ago we asked our brand partners to share their wool innovation. We shared your responses with Radio NZ and they put together the following insightful and educational piece.

Story and photos from

Cosmo Kentish-Barnes meets textile design students at Massey University who are developing innovative new ways with wool.

Listen to it here: New Zealand Wool Innovation

Senior lecturer Dr Sandra Heffernan has been instrumental in encouraging students to explore this versatile fibre and facilitates collaborations between students and wool industry partners keen to tap into the minds of a new generation of textile designers.

“What we have shown some industries is that by introducing more design content their product they can have greater added value” – Dr Sandra Heffernan

One of the largest collaborations this year is Wool Fresh, a multi-party research and development project involving an American entrepreneur, AgResearch and three postgraduate students Amy Blackmore, Annabelle Fitzgerald and Avara Moody.

“There’s been a lot of research and development that’s gone into wool but the element that’s been lacking has been the design and looking at the user, and the market and how we can get it all the way through that process down into the consumer” – Amy Blackmore

full_wool1 full_wool2

Adding value to wool products is at the heart of a project by Hannah Hutchinson. Her work identifies how best to utilise wool waste generated through the manufacturing process of sheepskin tanning.

full_Felted_Fabrics_by_Hannah_Hutchinson full_Textile_innovation_by_Hannah_Hutchinson_(3)

Hannah Webster’s focus is the revitalisation of a weaving mill. Her industry-linked project with Town and Country Textiles explores modes of revitalising a weaving mill in Palmerston North, through creative textile design solutions that highlight quality craftsmanship and reject the global trend for synthetic fabric production.





Listen to it here: New Zealand Wool Innovation

Wear Wool Your Way: Selfie Winners Round Two

July 10th, 2015

At the end of June we challenged our followers to share their best “Wool Selfie” with us for our 2015 ‘Wear Wool Your Way’ campaign. 

Wear Wool Your Way is a celebration of wool, its versatile properties and creative ways it cn be worn.

Join us in building a woolly movement – see our #WEARWOOLYOURWAY selfie competition and follow us on Facebook, Twitter and Pinterest.

But first, meet our next set of winners below!

Most Effort

Desire KellieAnne Fierro

Desrae Antill, winner of “Most Effort” shares the following about the above entry made on her behalf,

“Theses socks were knitted as a wedding present for the groom (centre left). The tartans are from the right – Douglas, two Monteiths in the centre and a Macintosh to round out the group line up. The wool was purchased from [Campaign for Wool NZ Brand Partner] Anna Gratton Limited. It is a 50% mohair and 50% wool mix.

These were hand knitted with love over many, many nights. My hope is they will be something the boys can put away and treasure.

What I love about good quality products like Anna’s wool is that you can take the time to choose an excellent durable product like NZ wool, you can take the time to choose a traditional medium like sock knitting and produce a keep-sake that will hopefully provide years of service and remind them of a special day and how much they are loved.”

We are sure that after all of that hard work, Desrae could use some self care and has won an Anitpodes Nature gift pack. Antipodes is a supporter of Campaign for Wool NZ.

Most Colourful

Amy Mc Cauley

Amy McCauley entered Miss 9-months who is wearing a multi-coloured woolly Jersey knitted by her grandma and woolly pant and hand warmers hand-knitted by Amy herself.  One wouldn’t be able to miss this little ray of sunshine anywhere. Amy and Miss 9-months win a hat and small purse from dedicated Campaign for Wool NZ Brand Partner and wool advocate, Joma – Pure Crimped New Zealand Wool.

Most Likes

Wool Baby

Philip Holt’s irresistible little one received the most eligible likes in our album. This little Holt obviously wears wool well and wins a new gorgeous merino fleece onesie from Campaign for Wool NZ Brand Partner, The Sleep Store. The onesie is made exclusively for the Sleep Store and is available in two colours with a range of brightly coloured trims to choose from.

The Sleep Store was established in 2006 as a one stop shop for tired parents. Their aim is to provide solutions to calm crying, settle newborn babies, and help babies, toddlers and big kids sleep through the night. Merino wool is an ideal choice for child sleepwear as its temperature regulation and moisture management is soothing for little ones.

Most Warm

Wendy Russell

Mr. 5 is certainly wearing wool HIS way! He is wearing a multitude of stories woven together by friends and family.

He is wearing a 100% wool Owl Jersey (wool from The Wool Company and made by mum), wool fish hat (Corriedale wool from the shed of Jack Taylor Ward, spun by grandma, dyed by mum and made by mum – trim is merino/possum/silk Kauri by Zealana) To top it off, his hands are cosy in merino/possum mittens.

Thanks to Mr. 5’s mum (and CFW Brand Partner) Wendy from Mynx String Therapy who entered on behalf of her son. He thought the contest, “is about being warm, and people who are not warm can’t enter”. Very true young man – we are sure you are one of the warmest!

Someone is going to be warmer with his prize of a complete knitting kit to make Stripey Handwarmers from Campaign for Wool NZ Brand Partner Nancy’s Stitch Studio. The kit is Wellington designed and uses Strand Superfine yarn which is our completely NZ wool/mohair 3ply yarn. The kit retails for $45 and we are sure Mr. 5 is pleased to know he will get to choose out of 5 different colour way choices. Nancy’s Embroidery Shop, Wellington, New Zealand has been open for 47 years. It was started by Nancy Robb it is now owned by Mary Self, supported by her staff, Marilyn, Denise, Anna, Sara, Alana, and Tess. As Wellington’s only specialist embroidery shop, Nancy’s stocks a wide range of embroidery and tapestry threads, kitsets and accessories.

Thank you to everyone who participated in the contest. We hope you all continue to help us spread the word about wool and #WEARWOOLYOURWAY!