WELCOME TO
THE CAMPAIGN FOR WOOL

New Zealand celebrates the launch of The Campaign for Wool with Lambs on Lambton and Shear Brilliance – an evening cocktail event art gallery style. Photos, releases and other information can be in found in What’s Happening.

In today’s world, the incredible properties of wool have all but been forgotten. Here in New Zealand – and around the globe – The Campaign for Wool is reintroducing this proven wonder fibre to a new generation.  It’s about embracing the natural. It’s about relishing the beauty. It’s about treading lightly on the planet.

It’s also about sitting on the giant’s shoulder: with HRH The Prince of Wales as patron and Britain and Australia as key partners, New Zealand has never before had an opportunity to be part of something this big.

The Campaign for Wool is a global five-year campaign to get people once again talking about the wonderful properties of wool. And that’s exciting, because what’s good for wool is good for New Zealand.

On this site you can find out how you can join The Campaign in making a difference, whether taking part in wool industry events, becoming a licensed participant or simply posting your support.

And of course, next time you purchase carpet, a garment, soft furnishings, bedding or insulation for your home – choose wool.  It’ll pay you back in looks, in durability and in value.

WOOL.  IT’S NATURAL, SUSTAINABLE AND LASTS A LIFETIME.